About Us

Craton isn’t just our name — It’s who we are. Loyal, passionate fans, dedicated to our favorite sporting events and exciting teams and brands associated with motorsports. That’s why we’re honored to offer fans around the world the largest collection of official merchandise for amazing brands like IMSA, the IMSA WeatherTech Championship Series, Michelin Raceway Road Atlanta, Sebring International Raceway, Mid-Ohio Sports Car Course, Lime Rock Park, Grand Prix Racing,  and leading, winning and historic motorsport teams like, Wayne Taylor Racing, Pipo Derani, Vasser Sullivan, Riley Motorsports, Taylor Hagler Motorsports, VP Racing Fuels, Alfa Romeo, and with others joining every day. More than just an event concession company, we’ve been there through the rain and shine, the biggest upsets and the most epic moments of sports car racing over the last few decades.

We cherish the opportunity to help create unforgettable memories for you, the fan.

We feature a wide selection of gear from the most prominent, highest-quality brands available. We take great pride in the originality of our designs, the quality of our products, and our dedication to keeping our merchandise fresh and relevant.

Take a look at Craton’s schedule for upcoming events, our meet-and-greet opportunities, autograph signings and intimate fan experiences at the track.

Celebrate your pride and passion with us, where you can always find souvenir merchandise that will — literally — have you wearing your heart on your sleeve.

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