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Craton isn’t just our name — It’s who we are. Loyal, passionate fans, dedicated to our favorite sporting events and exciting teams and brands associated with motorsports. That’s why we’re honored to offer fans around the world the largest collection of official merchandise for amazing brands like IMSA, the IMSA WeatherTech Championship Series, Michelin Raceway Road Atlanta, Sebring International Raceway, Mid-Ohio Sports Car Course, and leading, winning and historic motorsport teams like Pfaff Motorsports, Wayne Taylor Racing, Brumos Racing and with others joining every day. More than just an event concession company, we’ve been there through the rain and shine, the biggest upsets and the most epic moments of sports car racing over the last few decades.


VP Racing Fuels